Clever Cotton at the halfway mark with Susan Maas

An update us on the progress of CRDC's 'Clever Cotton' Strategic Plan at the halfway mark.

Thursday 21 May 2026

In this episode, CRDC’s Susan Maas joins the podcast to update us on the progress of CRDC's 'Clever Cotton' Strategic Plan at the halfway mark.

From big investments in a new industry data platform and the Australian Cotton Disease Collaboration, to hands-on work in Northern Australia and across CottonInfo, it’s all about turning research into real on-farm impact.

We discuss how the industry is building skills and capability through the CRDC Cotton Course, and tackling big-picture challenges like water efficiency, soil health, carbon and circular economy.

With plenty underway and plenty still to deliver, there's a clear focus on productivity, profitability and sustainability at farm level. Hit play to hear where things are up to, and what it means for the Australian cotton industry.

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